Lamiaceae [=Labiatae] (Mint) Family
Beach Rosemary is also known as False Rosemary, Conradina or Wild Rosemary.
Plant is an upright, many erect branches that are downy and brittle. Preferred habitat is poor sandy soils of back beaches, but the plant is known to habitat in pine woods northward into Escambia and Conecuh counties of Alabama.
Leaves are small, revolute (rolled); about 1 cm or less long and extremely aromatic when crushed.
Flowers are in small clusters; strongly two-lipped; bilaterally symmetrical flowers that are divisible into equal halves, usually along a vertical line. Color is pale purple. Flowering occurs in early spring and persists throughout most of summer.
Beach Rosemary is endemic to only a small area of west Florida and adjacent Alabama and southeastern Mississippi. Locally the plant is frequently found in open pine woods and clearings. Easily transplanted to higher elevations so long as soil is rich but sandy.