Plant is an upright, hairy perennial with a spreading root
system. Stems are brittle; almost woody. Preferred habitat is
sides, edge of pine woods and rocky slopes. The Escambia region
is on the very edge of the plants southern boundary. Distribution
is throughout except directly at seashore.
Leaves are densely hairy; short leaf stalks; slightly folded;
opposite on the stem but may appear as alternate. Leaf tapers
to the tip with sides less than equal.
Flowers are in clusters at the top of the flowering stem;
bisexual; symmetrical in shape; five sepals. Corolla is funnel
shape; five lobes, pale to dark pink. Flowers occur in the summer.
Fruit is a capsule.